THE FOUNDERS

DJ RIGGS

DJ Riggs is a beauty industry veteran developing his brand of collaborative cutting, engaging education and comprehensive editorials. After 18+ years in the business, has committed his focus to the "greater industry" by establishing MAINENTRANCE Artists.

In addition to MAINENTRANCE, Riggs has created EDIA Cosmetics for Hair, a luxury haircare brand which debuted as a capsule collection of chic on-the-go styling products formulated specifically for mix-and match interactivity and quick-change flexibility. Both a seasoned educator and an on-set editorial stylist, DJ spent 10 years as the Creative Director at-large for TIGI/Unilever, bringing his fashion-world viewpoint to global classes and beauty show stages. Renown for the type of creativity he has lent to the pages of W, French Vogue, Nylon and WWD, Riggs is a proven interpreter of trends, concepts and design. His innovative approach to beauty and photography have been further recognized by placement as a 15-time North American Hairstyling Awards finalist.

Riggs' rare ability to translate and execute creative concepts with clarity and bring them within reach, is the root of his philosophy. He continues to lead a think-tank of students, educators and clients interested in blending imagination with viability. MAINENTRANCE embodies each of these directions, serving simultaneously as a hub for photography, education and trend forecasting.

BERRY BACHEN

Berry Bachen has been a leading professional in the beauty industry for over 15 years, quickly becoming a trusted educator instructing advanced haircolour courses. Bachen has dedicated her focus to artist-based, trend-focused education by establishing MAINENTRANCE Artists. 

Bachen acquired her expertise during her long tenure as Creative Director at-large for TIGI Colour, teaching technique and theory around the world and presenting on stage at major beauty show. Her progressive and adaptive aesthetic has lent invaluable input to ten years of TIGI Collections, and structured authorship of course content. Bachen has been honored within the beauty industry as a 10-time North American Hairstylist Award finalist.

Bachen's core mission is to encourage the combination of theory relativity with craft technique, resulting in colour effortlessly executed. Tireless curiosity in art and it's practitioners has been a source of inspiration and a palette for creating refined techniques that explore boundaries in haircolour today. 

MAINENTRANCE is the lens for Bachen's energetically unique viewpoint.